5 Ways to Ensure Your TV Advertising Spots Are Successful

TV advertising is a great way of connecting with certain markets. However, it can be quite expensive when compared to other media of advertising. You therefore have to ensure that you get the maximum benefit out of your television ads. Thankfully, there are a few tried and tested ways of ensuring that you get the greatest value out of your ad spend.

- The advertisement should communicate the message very clearly. Its purpose is to get the viewer to do something that will benefit your company. If your target audience does not understand the ad because it is unnecessarily complicated then your business is unlikely to profit from it.

- Keep the message short. Television is an expensive medium and you cannot afford to have ads that ramble on. Apart from being unnecessarily expensive these lengthy television spots will also be very boring.

- Buy space on the right channels. Make sure that your television ads are broadcast on channels that your target audience is sure to watch. If you are in the music industry then your ads will be out of place in certain channels.

- Your television advertising spots should always inform viewers how they can get in touch with you. Display a telephone number or even your website address so that they can contact you in case they need more information. If you expect customers to search for information about you then you might be disappointed.

- Get your advertisements professionally done. Yes, this can be quite expensive since you'll have to pay an advertising agency to create the ad for you. Even so, this way you'll ensure that your ads are professional looking. If your advertisement has a 'home made' look to it then it will not inspire much confidence in your customers. Besides, TV advertising is a field that requires a great deal of expertise and attention to detail. If you get bogged down making advertisements then you might not have time to focus on your business.

As you can see, there are quite a few things that have to be looked into when doing TV advertising. However, you can expect excellent results if your advertisement is well made and if it targets the correct market. You can create quite a buzz around your product or service with the help of the right advertisements. It is best to deal with an ad agency that offers you excellent service at fairly reasonable charges.

Get a few useful tips to ensure that your TV advertising helps your business do well. Make sure that you get the maximum value out of every dollar you spend on advertising.

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Planning a Successful Event

This is an introduction to planning and executing a successful event. I will be picking one event type per edition. The first edition is on Furniture hire and rental.

So you think hiring furniture is easy? The short answer to this is yes it can be. There are however some easily made mistakes you need to take into account.

The fist of these is price; you really do need to shop around. Prices can vary supplier to supplier. The lowest price is however not always the best deal overall. As a general guideline, in London, you should be looking to pay around 90 pence - 1.20 for a standard folding chair. These are easily stack-able and therefore very easy to store 500 in a small space. A mid priced Banqueting / conference chair will set you back anything from 1.60 - 2.40. That 80 pence difference would normally be dependent on the amount that you intend to hire. Always negotiate with the supplier, you will never know until you try. One thing I have learned in my 30 odd years in this industry, everything is negotiable.

Always inquire about delivery and collection of your hire goods. It is no small thing collection 500 chairs and transporting them across London.

As a general rule you would be able to fit about 400 folding chairs into a large transit type van. The same sized van would only accommodate about 200 banqueting chairs. For this reason, delivery and collection prices can be substantial part of your order. In London a Transit van complete with driver costs over 700.00 per week to keep on the road. Each of these vehicles will only complete about 4 deliveries or collections a day. If you do the math that means each delivery actually costs the company 35.00. With that in mind anything below that figure and you have a good deal. On larger orders you can expect a 7.5 tonne lorry to turn up. A 7.5tonne vehicle generally would cost the company around 50.00 per delivery. You should now be getting an idea of what you will be paying for delivery. NEGOTIATE!

Always check with the Hire Company how long their standard rental is. You are most often offered only a minimal 24 hour rate while others will allow you 72 hours for the same fee. Always check that you will have enough time to set-up and dismantle you event without inuring extra fees.

The last thing you will need to know is how old is the furniture I am hiring? You need to know this as; there is nothing worse than dirty old event furniture. As a general rule anything over six months old will be sub standard.

I hope this has been of help and I wish you luck with your event.

Capital hire.Com Ltd supply event furniture in London and the surrounding area's. Our slogan is "keeping London entertained since 1999" You can visit us at http://www.capitalhire.com/

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