Technological advancements have changed the way animations for websites are made. Even though they still come in the form of moving graphics and images, the visual effects that come with every part of them are more astonishing these days.
There are certain reasons why motion ought to be present in a web page. Motion usually catches the attention of online users, provides clear demonstration or entertains the viewers. It must be understood though that the use of such a feature must complement the purpose of the page and not overpower it. Hence, there are businesses which may not need website animation at all such as formal institutions.
Here are some insights on why movement must be creatively integrated in your website. Study each of them as you consider its implementation for your business success.
Catches Viewers' Attention - Human eyes are generally drawn to anything that moves. Place a blinking object on your page and your visitors' attention will be easily directed to it. This is the main reason why online advertisements today come with such movements or animations.
Prods Viewers To Act - Movement also creates an instant reaction among viewers to take the necessary action. Perhaps, you have an advertisement banner fluttering on your page. Online visitors would definitely click on it to see the entire image of the product or service it holds.
Demonstrates A Message - At times, words are not enough to explain a message. This is especially true when you are explaining how to utilize a product feature. You can use an animated image to ensure that your audience gets what you mean.
Creates Memorable Impression - More than words, online users can better remember images. Match these images with impressive movement and people will remember it all the more. Have you got a company logo? Make it memorable in the minds of your market with appropriate animation.
It Highlights Key Messages - While certain words in your web content can be capitalized or underscored to gain emphasis, making a sales phrase flicker can give you more than one benefit. It can immediately catch your viewer's attention with a direct sales message.
Entertains Target Market - This may not work for all businesses as entertaining viewers is not a requisite for every industry. Animated comic strips, for example, would be suitable for websites targeting a young crowd. The product or service being offered is another consideration here as well.
In your effort to take advantage of the above-mentioned benefits for your business, keep in mind that overdoing animation on your website might bring more harm than good. For one, too much action happening on a web page can irritate online viewers as it can hurt their eyes. Moreover, animating an image or text which does not convey any message at all could just be a futile attempt. Yes, it can attract your visitors' attention but what does it want them to do afterwards? To get things right, never forget to review the function of your page.
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